JUDITH BROWN IS AN EDUCATOR WITH A PASSION FOR WORKING WITH ADULTS. SHE HAS TRAINING EXPERTISE IN A VARITY OR CORPORATE AND CLASSROOM SETTINGS. HER COMPANY WALKABOUT MEDIA HELPS SMALL BUSINESSES MAKE SENSE OF DIGITAL MARKETING TO GROW THEIR BUSINESS. KEY POINTS SHE PRESENTED: HAVE CONSTANT CONTACT WITH CUSTOMERS AND POTENTIAL CUSTOMERS THROUGH EMAIL, TWITTER FEED, FACEBOOK ETC. MARKETING MUST BE SUSTAINABLE- PLAN, DELEGATE, AUTOMATE, MEASURE. USE ENGAGEMENT MARKETING- SEND WHAT IS OF INTEREST TO TARGETS. ENGAGE, BUT DON'T ANNOY. UTILIZE NEWSLETTERS, SPECIAL ORDERS AND UPDATES IN YOUR CAMPAIGNS.